Rock plate market, continue to warm up, increasingly hot, to the depressed ceramic market has brought new business opportunities, a bright color, a touch of hope.

It is certain that at present several domestic enterprises built ceramic rock plate production line, its production line is almost in a loss state, a rock plate production line, a year at most three or five months of production, the rest of the time or paste brand, or stop production, or transfer to other categories of ceramic tile. So, why do pottery enterprises invest huge amounts of money to build rock plate production lines and develop and produce rock plate products?

Industry colleagues are optimistic about the rock board market, the reasons may be different, but the following points are undoubtedly the key.

First, rock plate is the trend of the future home furnishing market products.

In current household space is decorated, common material has ceramic, metal, lumber, natural stone material, artificial stone material, artificial plate, cloth art, plastic, leather, coating. Among the above decoration materials, ceramic rock plate, as a non-metallic inorganic material, undoubtedly has a great material performance advantage and has become a new wind mouth in the field of home decoration. It can be predicted that the future home furnishing market, the market share of rock plate will be more and more large. Enterprises invest heavily in the construction of rock plate production line, can be preconceived, advance layout, accumulation of experience, seize the first opportunity.

Second, the rock plate to create high industry prices.

In recent years, the competition in the field of traditional ceramic tiles is very fierce, and the price war is bloody, which makes many ceramic enterprises on the edge of life and death, and the profitability of enterprises is falling rapidly. Traditional ceramic tiles, ceramic enterprises factory price per square meter is less than 50 yuan on average, the terminal price is about 100 yuan, ceramic sheet, ceramic large plate, the average price to the level of several hundred yuan per square meter, and rock plate reprocessing, the price per square meter can reach thousands of yuan, creating a new record in the sale price of ceramic plate products. Huge profit space, attract many pottery enterprises have entered the field of rock plate. Over time, when the rock plate market share reaches a certain scale, it will bring rich returns for the enterprise.

Third, cross-border competition for new market space.

At present, the construction of pottery market is extremely saturated, overcapacity, fierce competition. In the field of traditional brick of pottery and porcelain, whatever how innovation and launch of new products, can have a big breakthrough, while large size rock plate can take advantage of the excellent properties of ceramic products and technology advantages, cross-border innovation, areas such as furniture, hutch defends, and natural stone, marble, artificial stone, such as man-made plank to replace with the replacement of market competition. Due to the green, healthy and environmental protection of the products, the products have made new breakthroughs in the specifications, so they have a greater competitive advantage and have entered the fields of kitchen operating table, cabinet, wardrobe, toilet table, bathroom cabinet, table table, desk table and so on.

Fourth, conform to the market trend of the whole house customization.

At present, not only the ceramic industry, the kitchen and bathroom field and the household field are advocating the whole house customization, and more and more consumers also begin to like the whole house customization, which can highlight the theme and unify the style, to create a modern, simple, light luxury home space. The ceramic industry, through the extension of the industrial chain, makes it possible to customize the whole house by taking advantage of the product advantages of rock plate, making the rock plate become another kind of ceramic plate product besides floor tile and wall tile in home decoration, and then provide consumers with more modern aesthetic and simple and practical home space.

Fifth, the consumption upgrade lets the rock plate have the competitive advantage.

In the field of traditional home decoration and customization, many materials are neither environmentally friendly nor durable. For example, artificial boards emit harmful substances for a long time, have short service life, easy cracking, peering, afraid of blisters and other defects, and are more likely to be attacked by termites. Another example of artificial stone, a long time, there are also discoloration, moldy, smelly defects; Although the performance of natural stone material is excellent, but one is not careful to meet radioactivity exceed standard, and its specification is limited, price is high. Comprehensive comparison, rock plate products are green, healthy, environmental protection, is the inevitable choice of home space consumption upgrade and a strong competitor.

Current, the technology innovation of traditional ceramic tile product and product innovation has entered a bottleneck stage, the enterprise has a big act very hard, the advantage of strong differentiation is formed on product research and development, even if one or two new products become hot style, also can draw the imitation of a large number of peers immediately, plagiarize, and then fall into the competition of homogeneity. On the innovation of product specifications, the development history of ceramic tile industry is also a history of ever-larger specifications. With the continuous breakthrough of ceramic production equipment and the continuous improvement of technology, the specifications of ceramic tiles are getting bigger and bigger, until the emergence of later ceramic large plate, ceramic medium plate, super stone rock plate, etc.

Small specifications, that is the past history of ceramic enterprises, although there are still some enterprises stick to it, and even some enterprises focus on ceramic mosaics, but small specifications are difficult to achieve the overall sense of space, therefore, can only be a niche product. In specifications, is now the most mainstream products, ceramic industry, including common ceramic wall brick, floor tile and ceramic plate, etc., due to the specifications of the products in the process of many years of development has formed a strong production and application technology of the system, including the compressor, kiln, flower machine, polishing, packing, transportation, the shop is stuck, such as the most complete industry chain, so the most mature, and the most competitive.

Large specifications, including large specifications (1600×3600mm above), with technical difficulty, high entry threshold characteristics, there are only a few strong enterprises can enter, compared with small and medium-sized specifications of ceramic tiles, is a blue ocean market, therefore, more favored by the industry front-line brands. Even if the strength of the construction of production lines of small and medium-sized enterprises, can also through the brand, import and other ways to enter the rock plate home market, to share the growth dividend.

From traditional ceramic tile to ceramic sheet, and then from ceramic plate to ceramic rock plate, it is not only the breakthrough of ceramic equipment and the innovation of the industry products, but also the expansion of the industry boundary and the upgrading of the end consumer groups.