Recently, some rock plate dealers revealed that "compared with 2019, this year's rock plate capacity increased by more than 10 times, only the value of Foshan Nanzhuang Cang rock plate added up to about a billion, compared with last year also increased by more than 10 times". However, we found that the rock plate is not so easy to promote, the rock plate production line has nearly 100 up to now, under the condition of gradually increasing production capacity, the rock plate market seems to be hot, but in fact, many difficulties and pain points.

It is understood that during the pottery fair half an hour on a price, 800×2600mm in the specifications of the rock plate is said to be reduced to 80 yuan/piece. The craze of rock plate makes industry manufacturers flock to it. Ceramic tile manufacturers put into production line of rock plate, and OEM factories turn to rock plate. The rapid increase of production capacity leads to oversupply of rock plate, and price competition is also inevitable. This makes the rock plate manufacturers, OEM factories feel pressure, on the one hand, the rock plate inventory backlog into a mountain, on the other hand, low price sales losses.

In fact, the emergence of each new material, when profitable, will always attract a lot of people to fight for, but as the green new material of rock plate, it is almost impossible to fight for the plateau of rock plate before the opening of the market channel. Why is this happening in the SLATE market? What are the difficulties or pain points encountered in the promotion of rock slab?

First of all, as a cross-border application material, the market size of rock plate is trillion-level. Only trans-boundary thinking can open the door of rock plate market. Otherwise, no matter how large the production capacity is, there will be no market access for cross-border applications, and the market will still have no scale. Rock plate is not ceramic tile, making rock plate must not follow the traditional thinking of ceramic tile in the past. Cross-boundary thinking is a must for making rock plate. However, changing thinking may be the difficulty to open the door of rock plate market.

Second, when it comes to the transboundary application of slabs, how do they cross the boundary? It requires the promotion of supporting services for the application of rock plate. A simple question is: if Europe, Sofia, these customized brands want to apply the rock plate to the cabinet cabinet panel, but the deep processing and application installation technology of the rock plate do not match, then the market capacity is purely a concept. The slow output of supporting services for rock slab application is the biggest pain point of rock slab promotion.

Third, the user lacks the knowledge of the rock plate, and even the rock plate terminal sales are also lacking. Maybe they just follow the trend when they see the hot rock plate. When the rock plate terminal sales lack the knowledge of the rock plate, how do you say to let the user know? The indoctrination of slab knowledge has been disjointed from the most important terminal output. As the bridge of communication between the manufacturer and the user, the cognition of the terminal sales is the key link.

Fourth, we know that the key to the cross-border application of rock plate lies in the design of the application of finished products. In fact, the real market of rock plate should be the finished product of rock plate, rather than the rock plate monolithic material, which is also necessary for the cross-border application of rock plate. However, the application design talent of the rock plate is lacking at present. The application design of the rock plate is not only reflected in the design scheme of the product, but also constantly brings forth the new. The innovation of the application design of the rock plate is extremely important. The lack of application design talent is a software obstacle driven by rock slab.

In a word, at present, the growth rate of rock plate production is greater than the progress of rock plate. The east wind has arrived, but everything is not ready. Only when the design end, the processing end and the installation end and a series of supporting walks in front of the pull, the rock plate will not be so hard to push.